MOTION DESIGN2025 FIRM.GS
A typeface that screams visual chaos of collisions and the urgency of moments just before disaster.
This motion graphic animation was created to show case Paranorma, a typeface designed by FIRM.GS and inspired by sci-fi aesthetics. The brief was to move away from the retro aesthetic that inspired it, in favor of a more contemporary approach. I built on this futur istic foundation by combining clips from iconic sci-fi
films with a visual language that references crash tests and safety signage. The result is a dynamic, impactful animation where typography takes center stage. Para norma is a font that demands attention: bold, striking, and impossible to ignore. To reflect this, I used vivid colors, strong contrasts, and constantly shifting com
positions. The video clips are deconstructed, distorted, and broken apart, mirroring the malleability of visual material and the experimental nature of the typeface itself. The project amplifies Paranorma’s expressive potential by placing it in a world that highlights its bold, contemporary character.
