BRAND DESIGN2024 POLITECNICO DI MILANO
A new sustainable way to celebrate funerals. A new way to take care of your loved ones.
In an increasingly individualistic and rigid world, Revera was born: an idea for people and the environment. A funeral service that focuses on care and sharing. In the forest of memories, cold gravestones become lush trees that grow towards the sky. The Revera biodegradable urn, made from natural materials, offers an eco-friendly way to honor the deceased.
Compact and easily transportable, it holds ashes and includes a seed to grow, representing rebirth. Once buried, the urn decomposes naturally, enriching the soil and supporting the growth of a tree. The “Forest of Memories” is a place where the deceased’s tree can grow, with the ashes nourishing the soil. The area is divided into sections for easy access to each plot.
Service: Brand Identity, Visual Design, Advertising, 3D Modelling, Motion Design Collaborators: Sofia D'Ettorre, Jessica Pace, Roberta Tasca, Andrea Torriani
